Public Relations Certificate
Partner: Hove College
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Public Relations Certificate Programme
18-Wk Part-Time (3/6 hours per wk)
Daytime Training Sessions
> Understand the vital role of PR in all environments
> Increase company profile levels, whilst improving customer awareness
> Manage the PR plan, ensuring advertising and promotional activities are engaged to give maximum return
Public Relations is an important specialist subject - and those who plan to make a career out of PR have an interesting and challenging future. They will often work in direct contact with senior management and play an influential part in the achievement of long-term plans. Sometimes they will work in collaboration with other disciplines, such as marketing and advertising.
Public Relations is above all a communications discipline. PR is concerned with contact. It exists to provide information, and to help shape the way that people look at things. It educates, informs, reminds and reinforces. PR is never a boring job, because it works in a world that is always changing. The PR person has to be alert to change, and to help managers to communicate effectively and efficiently.
College PR graduates go on to work for individuals, but mostly they are employed by organisations. They have found that the mix of high quality training and tutoring from practitioners, that have ongoing PR commitments, has helped them achieve their goal of becoming a PR professional.
“In January this year I was stuck working in a call centre and really hated my job. I wanted to work in PR/Marketing but didn’t know how to go about it. I had previously heard of Hove College so I phoned them for a prospectus.
I saw that the college ran a part-time Public Relations course during work hours, so I went to my company and told them that I wanted to work in the PR department and needed to do this course in order for me to secure a job in that field. My company agreed to give me the time off and pay for the course!
The programme itself was brilliant and I thoroughly enjoyed myself. The tutor actually worked in PR and had previously been a Journalist so it was good to have someone that worked in the industry and not just deliver in a ‘text book style’. I gained some fantastic knowledge and decided that a PR career was for me.
Towards the end of my course a job came up in the PR department at work. The interview was in 3 stages and was really tough. However, everything that I had learnt from the course was in my head and I sailed through. I definitely knew my stuff, the managers were impressed with my enthusiasm, determination and dedication in taking the course. When I got the job I was so excited.
I have now completed the course, passed the LCCI exam and have 3 months PR experience; I can say that I really love my new career. I would never have got the job if it weren’t for this superb PR course!”
- OCN Level 4 qualification
• Public relations and communication
• PR and marketing
• Management & the role of PR
• PR Organisations; PR consultancies
• Planning a PR programme
• Identifications of Publics
• Media selection; media Evaluation
• Evaluation of PR programme
• Markrting Research
• Community Relations
• Crisis Management
• News Media
• Media Relations
• Communicating with words
• Communicating with pictures
• Productions; Exhibitions
• PR outaide the home market
• PR and the law
• Future trends