Marketing Certificate

Partner: Hove College
Price: £1,050

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Marketing Certificate Programme

18-Wk Part-Time (3/6 hours per wk)

> Understand the vital role of modern marketing in the customer sensitive, commercial environment of today

> Add value to the company presentation and realise increased profit levels, whilst improving customer loyalty

> Learn product portfolio management, ensuring advertising and promotional activities are engaged to give maximum return

> Develop an in-depth working knowledge of business planning processes over the long, medium and short term, including the vital ability to prepare effective profit-building action plans.

Modern marketing is the driving force behind successful organisations, promoting customer and consumer led policies throughout all areas of a business. The modern marketer needs to understand the needs of the client and how to liase effectively with the other essential functions within the company. Our marketing graduates go on to work in exciting roles in various industries or greatly enhance the marketing operations of their current employers. They have found that the mix of high quality training and tutoring from experienced practitioners has helped them achieve their goal of becoming a profit generating, marketing professional.

We aim to put theory in the real world, working in a fun, fast-paced and practical environment. Case history:

“Prior to enrolling on the course I had a range of jobs including Poster Editor and Thompson Holidays rep. My degree in Media Studies left me with little ‘real-world’ experience with which to gain a firm hold of the career ladder.

It was pure chance that I picked up The Guardian and saw the Media course advertised. It had all the elements I required and more. I donÕt know of any other course that combines PR, Marketing and Advertising so well.

I decided to try this course, purely based on the fact that, having discussed the course, I knew it would provide me with some much-needed skills and, ultimately, offer many more career opportunities. This course has given me some much-needed confidence. The tutors are really passionate about their professions, and most still work as freelancers or have their own businesses so you can really benefit from their experiences.

With all this ammunition, I got a job in Marketing as soon I left college. The college is almost an exclusive club, once you are there you are treated with respect and good friendships will be formed - try it because I doubt anyone would regret it!”

Neil McCrae

Course Overview

- OCN Level 4 qualifiction

• The nature of Marketing

• The role of Marketing

• The Marketing Plan

• Marketing Research and Segmentation

• Customer and Consumer Behaviour

• The Marketing Mix

• Product/service

• Price and Distribution

• Promotion

• Global Marketing

• Future Trends