Creative Communications Certificate

Partner: Hove College
Price: £3,650

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Learn the secrets of successful marketing, advertising, PR and journalism...

Course Overview

Effective communication is ever more crucial in business as competition becomes more intense and consumers become more sophisticated.

This wide-ranging course covers the fundamental principles of promotion and examines the elements that go to make up the ‘communications mix’. The course is delivered by practicing specialists who are experts in their field and the aim is to give students a ‘hands-on’ practical knowledge based on what is happening in the real world, right now. You will learn how to formulate and apply effective marketing plans, incorporating PR strategies and powerful advertising techniques to a number of different situations and to diverse audiences.

Course Duration

• 18 weeks

Entry Requirements

• A good secondary education to GCSE or ‘O’ level standard

Course Start Dates

• March & October

Qualifications

• College Certificate in Creative Communications

Awarding Bodies

• OCN (NQF Level 4)

Syllabus

• Creating & producing ads
• Media planning & buying
• Public Relations (PR)
• Crisis management
• Market research & the marketing mix
• Branding, packaging & franchising
• Copywriting & production